Just Right: Three Immersive Installations that Engage the Senses
Infiniti wanted to create a memorable reveal event for their new P61Q vehicle, highlighting its unique features and customization options. As part of the MssngPces production team, I worked closely with Aramique, Volvox, and a massively talented crew of collaborators to develop three immersive installations that would engage attendees' senses—Feel, Hear and See—and showcase the car's cutting-edge technology.
As the Tech Director, I was responsible for technical concept development and research for the proposal, software development and implementation for one of three installation (Feel), as well as oversight and on-site installation of the Feel and Hear installations.
We had 2 weeks to develop our concepts, and 5 weeks to build them.
The Feel Installation
Feel: Personal Climate Zones
To showcase the P61Q's customizable climate zones and IR temperature detection, this experience incorporated:
- Thermal camera to measure attendees' temperatures
- DMX-controlled fans to provide a cooling effect
- Kinect Azure for point clouds and presence detection
- Projected visuals onto layers of transparent scrims
- Particle animations that respond to wind and temperature
- Audio feedback
Developing most of the installation remotely, I used previsualization techniques like an custom LED pixel-pitch simulator to ensure that our aesthetic would translate seamlessly to the final hardware.
Additionally, I created a central interface to manage sensor calibration, animation timings, wind speeds, and monitor each parameter's status during development and the live event.
During development, Volvox built a simple projector mockup to test the scrims and Ryan Hawthorne's motion graphics flanking the generative LED panel content on each side. I worked on-site to tweak camera calibration, LED visuals and projector alignment.
Tech Direction & Concepting
Concept & Research
For the proposal, I assembled a list of tech that could be used to as inputs and outputs for each, participated in concepting brainstorms and put together technical narratives for the final presentation.
Planning & Proposal
To make sure each concept could be executed on time and with the intended functionality, I put together estimates, hardware matrices, and system diagrams demonstrating how everythign works.
