Infiniti P61Q Reveal

Just Right: Three Immersive Installations that Engage the Senses

Infiniti wanted to create a memorable reveal event for their new P61Q vehicle, highlighting its unique features and customization options. As part of the MssngPces production team, I worked closely with Aramique, Volvox, and a massively talented crew of collaborators to develop three immersive installations that would engage attendees' senses—Feel, Hear and See—and showcase the car's cutting-edge technology.

As the Tech Director, I was responsible for technical concept development and research for the proposal, software development and implementation for one of three installation (Feel), as well as oversight and on-site installation of the Feel and Hear installations.

 We had 2 weeks to develop our concepts, and 5 weeks to build them.




Tech Direction, Concept Development, Software Dev, Install


TouchDesigner, Holosonic Directional Speakers., Kinect Azure, Terabee Thermal Camera, DMX Dimmer, Pixelator


Agency: Publicis | PxP
Production: Mssng Peces
Fabrication & AV: Volvox Labs (also shop drawings, 3D design, and concept + production of SEE program)


Aramique Krauthammer (Director)
Jennifer Baker (Lead Producer)
Ryan Hawthorne (Design Director)
Volvox Labs (Javier Cruz, Kamil Nawratil)
Dave Tennent (Creative Tech for HEAR)
Gary Gunn (Composer & Sound Design)
Matt Felsen (Pitch Tech Consultation) 

Volvox Labs, fabrication
Kamil Nawratil, Design Lead
Javier Cruz, Executive Producer
Gilad Dor, Producer & LED Tech
Zyia Zhang, Physical Designer
Kiril Bejoulev, Architectural Designer
Matthew Ross, Creative Tech
Raphael Chang, Creative Tech



Feel: Personal Climate Zones

To showcase the P61Q's customizable climate zones and IR temperature detection, this experience incorporated:

  • Thermal camera to measure attendees' temperatures
  • DMX-controlled fans to provide a cooling effect
  • Kinect Azure for point clouds and presence detection
  • Projected visuals onto layers of transparent scrims
  • Particle animations that respond to wind and temperature
  • Audio feedback

Developing most of the installation remotely, I used previsualization techniques like an custom LED pixel-pitch simulator to ensure that our aesthetic would translate seamlessly to the final hardware.

Additionally, I created a central interface to manage sensor calibration, animation timings, wind speeds, and monitor each parameter's status during development and the live event.

During development, Volvox built a simple projector mockup to test the scrims and Ryan Hawthorne's motion graphics flanking the generative LED panel content on each side. I worked on-site to tweak camera calibration, LED visuals and projector alignment.


Concept & Research

For the proposal, I assembled a list of tech that could be used to as inputs and outputs for each, participated in concepting brainstorms and put together technical narratives for the final presentation.


Planning & Proposal

To make sure each concept could be executed on time and with the intended functionality, I put together estimates, hardware matrices, and system diagrams demonstrating how everythign works.